Google Panda, now another update called Google Penguin. With their chain of updates does this mean the death of SEO? That’s what we’ll be discussing on this post and how to adopt in this changing environment that is Online Marketing.
When Google released the Panda update a lot of website owners have been massively impacted, due to the loss of backlinks and some even getting deindexed from Google’s search engine. Owner’s who were building there ranks through the massive blog network BuildMyRank suffered penalties in terms of lost backlinks and being pushed down by Google.
Now just recently, they released an update called penguin and I didn’t really noticce until a friend of mine showed me his traffic stats and how it went from 740 visits a day to zilch.
Some Webmasters were now shouting “OMG! I need a get a real job!”, “The sky is falling!” , “It’s the end of the world!”.. While others were cool and collected trying to see how they have been impacted by the update and which aspects of their site building caused it.
I was neither as I’ve been a SEO bum for the last couple of months, focusing more on paid media (but that’s a discussion for another day )
Is this the Death of Search Engine Optimization?
The answer is no. The internet is still the same, people are on it for their reasons and business owners will always want to have exposure for their products. And as long as people keep using search engines for the answers to their questions, Search Engine Optimization will continue to exist. So why the updates? Like any software, Google had to adapt its algorithms to provide the end-user with highly relevant results. Because inevitably, some webmasters implement methods that is focused on Google’s robots than the end-user. Such as content that can hardly be read a.k.a web spam.
So how do we adapt to the recent chain of changes (a.k.a. not be attacked by cute furry animals)?
The penguin update and my friend’s stats made me realize that just like paid media, the traffic coming from sources like Google can be turned off. That made me realize there has to be a balance between time-investment traffic sources like SEO and paid media to thrive in this dynamic arena.
In terms of link building, webmasters have to start thinking differently. Instead of trying to outsmart Google and searching for a new “exploit” on getting to rank higher in the SERP’s, they should now focused on how to build good organic backlinks and that comes with good, quality content and none of the drivel of improper software generated articles..
Link profiles have to be re-evaluated. The golden rules has always been to consider quality over quantity.
And in search engine optimization, this where pyramids is not a scam.
Do we use blog networks? Although the death of BuildMyRank was catastrophic, this does not mean blog networks are taboo.. One has to carefully evaluate the blog network before joining in. Ask yourself questions like, how do they get blogs into their network for posting. BuildMyRank’s error was on that its traces linked ownership all of the blogs in their network to one entity. This made it to the eyes of Google as a blatant attempt to manipulate search engine results. (Google does not like losing power, especially to a private blog network)
Be social. Think of the end-user rather than the Google bots and even if you are optimizing your content for the search engines, Good quality content is still king. No panda or happy feet penguins can stomp on that.
That’s it for today, Happy Optimizing Guys and Gals!
Tristan “Loves Panda’s and Penguins” Azcona
P.S. Also check out my article on the perfect lifestyle here! Much Appreciated!
Ever wondered about your lifestyle? Does your “work” allow you to spend time with the people that matters most to you?
See, I am asking these questions because of a heart warming email I received from my “mom” in the internet marketing side
of my life, Andrea Goodsaid.
Her email is below:
Sometimes it's the little things that take your breath
away and make living this amazing e-lifestyle really
take shape in the reality zone.
In fact it's usually the little things that make this
lifestyle the most worth it for me.
Yesterday Claire died.
"Oh Morgan I think Claire has left us" I said
as soon as I found her.
OMGosh the instant devastation that crossed her face
... and the wailing....
But a totally impromptu trip to Lowes was the
salve that soothed the sadness away.
I know .. I know ... say what??
It was heart breaking - the tears Morgan had were real
and so heartfelt. She's such a deep kid - how was I
ever going to be able to console her?
I really wasn't sure. But I knew I was just glad to
be with her and be able to help her through her loss.
Before I tell you about Claire and our trip to Lowes
- let me tell you about Cinnamon.
See I had a first hamster once ... and I still remember
clearly the day I found her dying.
My brother and I were latch-key kids growing up in
NYC in the 70's ... my parents had divorced when I was 5
and we were basically on our own every day till about
7pm when Mom would get home.
Then it was cook, spend an hour or so together,
head to bed and get up early to rinse and repeat.
So I had to call my mother at work.
In fact I remember spending a lot of time growing up on the
phone with my Mom while she was at work.
Thank goodness she could take calls 'cause this was
a biggie for me ...
Cinnamon, my Brown Teddy Bear Hamster was dying.
And she wasn't going peacefully - the way Claire did.
She was convulsing and obviously in pain and all
I could do was cry on the phone to my Mom while
we tried to think of ways to make her comfortable.
My fuzzy little friend...
All she had was me and my younger brother.
My Mom should have been able to leave work and
But she really couldn't.
Wasn't her fault - she was taking care of us the best she
knew how and the way she knew how was as a graphic
artist for a text book design company.
It was hands on work she had to be there.
And every single day of my childhood she traded her time
for money just to be able to live in a decent neighborhood
(3 of us in a 1 bedroom apartment - in NYC location trumps
size) and get us through to the next month.
It worked - I turned out okay
And I grew up basically happy and well-rounded.
But I'm sure that watching my Mom punch a time clock
affected my own path in life (I was a full time jeweler for
years before starting this Internet Marketing and
direct selling adventure... a different sort of time trading
but at least I always got to do things in my own time)
Anyway .. enough of that - back to Claire.
Claire died quietly in her cage overnight while she slept.
She was sleeping a lot by the end... and we'd been calling
her an old lady hamster for weeks 'cause she was rickety
but still getting around doing her hamster thing.
So it wasn't a super surprise ...
But when you're 10 these things matter a lot.
Morgan didn't have to be the one in charge.
And I wasn't off at some weekend craft show
either - actually stopped doing those when she
came along ... but that's another story.
The leverage that I've built into my life via learning
and implementing direct response marketing has
shifted our life 180 degrees from "regular folks"
Yesterday it was the littlest thing about it - that I could
up and change my schedule on a dime, stop and create
a tiny casket and head to Lowes for a special paver
'headstone' for a hamster.
(we had the BEST memory lane conversation about
death and the other pets we've loved and lost and how
we wouldn't trade having known them - even though
it hurts when they're gone - deep stuff like that)
And have my daughter hug me and say - "This trip ... YOU ...
really make me feel better Mom ... thanks."
THAT is the real prize inside.
I'm not trapped by a job with no leverage.
We can bury hamsters or take a long lunch or go on family
vacations at the drop of a hat. Literally whenever we want.
You can design your life too.
Anyone can do this with a big enough desire.
But it's definitely easier (and way more fun) when you
have some guidance.
[seriously - I think calling the Internet a jungle is an
On Thursday I'll be hosting a private event with
a mentor of mine who changed the literal course of
my whole vision for what was possible.
His story is a "rise from the ashes" kind too.
And he's no kind of perfectionist when it comes to getting
things done. Which gave me a very "Hey! I can do what he's doing"
kind of feeling from the start.
If you want what we wanted (and continue to create more
of for ourselves daily) we'll have a special invitation and the
perfect set of companion tools to get you there...
If this sounds like something you'd like for yourself.
I'll have more details ready to send out to you tomorrow.
So keep an eye out.
I'll not have an unlimited number of these packages
to hand out.
So stay in the loop....
Better wrap this up.
The kids are chomping at the bit to get the egg hunt
started so I'd better scoot
Wishing You a Very Happy Easter,
This really touched me, not only because I have had my share of hamster and kitty burials in the past, but because
she has made it possible to be there when life’s moment like these happens. Internet marketing may be all about
business and can be downright technical, but in the end its all about “Ohana” the friends and family that does matter
in one’s life.
I’ve had my share of sacrifice. Not being out on parties or gallivanting like people my age would.
Flying thousands of miles away from my family for a better future. But it’s okay. See, I’ve recently just been tied
at 11th for a recent partner’s contest in My Online Business Empire’s community makes me optimistic about the choices
I make and the rewards that are ahead. I too shall find that perfect lifestyle soon.
This is a perfect opportunity to reflect on the direction you are taking in life and if you are reading this post,
then it’s never too late to change.
Tristan Azcona Read More
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I’ve had the opportunity to sit down and talk with the Blog Rockstar Clifton Hatfield, Co-founder of Empowered Blogs and developer of the Empowered Theme.
We discuss how people normally react to changes especially on facebook and the possible ways we can actually leverage the updates and we’ve still got time as Facebook is not rushing with the implementation of the Timeline update because of a recent legal issue.
We’ve also built such a good relationship and connect through a lot of people through a support group Clifton made on Facebook called “WordPress, SEO, and Internet Questions”. This is a facebook group where Clifton, Me and our other internet guru friends come together and help people overcome their learning curve.
If you’d like to get in touch with Clifton, you can visit his site: http://CliftonHatfield.com
Check out his amazing products some of which are FREE but don’t let that fool ya, they are amazing!
Had so much fun and look forward to the next one!
Tristan Read More [media id=13 width=560 height=345]
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Hey Guys, Facebook has just implemented the facebook subscribe button. This I believe will have a huge impact with social media especially with personal branding.
With the facebook subscribe button, people who have not added you as a friend can now follow your public updates. For those who have had their friends maxed out this means that they can now connect with more people even though they are not friends per se.
To get started, you can go to http://facebook.com/about/subscribe and click the allow subscribers link.
You can set the option on whether the public can comment on your posts or just your friends and if you’d like to be notified when someone subscribes to you.
So now that there is Facebook Subscribe what gonna happen to Facebook Fanpages?
Well, nothing really. Facebook fanpages still has more options when it comes to marketing than a personal profile enabled with facebook subscribe. Some major differences is that you can’t have multiple admins on a personal profile which should be. Facebook Fanpages have access to fan insights which Facebook Subscribe do not.
What facebook does make clear is that if you are an organization and not an individual, you can only use facebook fanpages and not facebook subscribe. If you are a public person you have access to both. (Personal Branding? LoL!)
Another thing I’ve thought of is that even if you’ve maxed out your facebook friends you can still be pseudo “friends” by subscribing to each others public feeds.
Anything else going on with facebook subscribe?
You can now control what feeds you will receive as well. All you have to do is go to your friend or the person you’ve subscribe and hover the cursor over the subscribe button and you can see a list of all the things you would like to receive. Uncheck the things you don’t like to be updated about “e.g. games, etc” and you’re set to go.
By the way, you are automatically subscribed to all your friends as you are receiving their updates but you can also fine tune using the method above.
I find the facebook subscribe button to be a really nice update and have major implications as to how we use social media.
Let me know what you think about it by leaving a comment below.
This week I’ve constantly encountered questions on how to specify a facebook share image. A lot of people have encountered the situation wherein their site was shared but the image that goes along their facebook link doesn’t really boost their brand. Just some random image the facebook robo creepy-crawlies gathered from their websites.
So I’ve made a video on how you can create an image, upload it to your website and even COMMNAND facebook to use a SPECIFIC image when your URL is shared. Oh, I also added in how you can also command the facebook robo creepy-crawlies to go to your site whenever your want. Neat huh?
So what are the benefits of knowing how to specify a facebook share image?
A lot, There’s so many I’ll limit it to three.
First, as much as we are influenced by text, images gets more attention. Ever heard of Neurolinguistic Programming or NLP? Well according to this model of psychotherapy, words can relate itself to patterns of behaviour and personal experiences. Certain fastfood chains use this method to get people to come and have breakfast at 6am. An facebook share image has a thousand words a.k.a Hey click me! a.k.a This is cool stuff!
Second, it boosts your brand. It takes 3 exposures for someone to take action. In a world where everything is competing for a viewer’s attention, a super cool facebook share image can win the attention battle and get that exposure.
Third, it makes you look cool. And by this I mean professional. It’s all about impressions and face it, we’ve all been in the scenario where a viewer see’s a link with the facebook share image that goes with it being some of the banner ad on our website. Not cool. But if it was your selected image then it turns the table around. You become sleek, cool and professional. You show that you’ve got it all together.
Now that I’ve shared a fraction of the benefits, its time for you to implement it on your website. The longer you don’t put this on your site, the longer other people a.k.a “Your competition” are leveraging this aspect of social media.
I’ve implemented the facebook share image, what now?
There’s a whole loads of things you can try out from here on. Analyze which image brings in the most traffic. Much like advertising, you split test. Think of things like, which color captures the most attention from my facebook community? Is it synergistic with my content? The image should work hand in hand with your title. It grabs the attention so that they read the title and click.
Experiment and find the one that works best with your site!
*Premium blog themes like Wootheme’s Canvas has opengraph coding built in for posts so you dont really need to do this..
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Just came across Facebook’s new feature called Facebook Questions and made a quick video on how to enable it and use it.
It allows friends to ask the same question to their friends which makes it viral.
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If you enjoyed this tutorial share it and also leave comment
To Your Success!
Tristan Read More