Hey Guys, Facebook has just implemented the facebook subscribe button. This I believe will have a huge impact with social media especially with personal branding.

With the facebook subscribe button, people who have not added you as a friend can now follow your public updates. For those who have had their friends maxed out this means that they can now connect with more people even though they are not friends per se.

To get started, you can go to http://facebook.com/about/subscribe and click the allow subscribers link.
You can set the option on whether the public can comment on your posts or just your friends and if you’d like to be notified when someone subscribes to you.

So now that there is Facebook Subscribe what gonna happen to Facebook Fanpages?

Well, nothing really. Facebook fanpages still has more options when it comes to marketing than a personal profile enabled with facebook subscribe. Some major differences is that you can’t have multiple admins on a personal profile which should be. Facebook Fanpages have access to fan insights  which Facebook Subscribe do not.

What facebook does make clear is that if you are an organization and not an individual, you can only use facebook fanpages and not facebook subscribe. If you are a public person you have access to both. (Personal Branding? LoL!)

Another thing I’ve thought of is that even if you’ve maxed out your facebook friends you can still be pseudo “friends” by subscribing to each others public feeds.

Anything else going on with facebook subscribe?

You can now control what feeds you will receive as well. All you have to do is go to your friend or the person you’ve subscribe and hover the cursor over the subscribe button and you can see a list of all the things you would like to receive. Uncheck the things you don’t like to be updated about “e.g. games, etc” and you’re set to go.

By the way, you are automatically subscribed to all your friends as you are receiving their updates but you can also fine tune using the method above.

I find the facebook subscribe button to be a really nice update and have major implications as to how we use social media.

Let me know what you think about it by leaving a comment below.

Talk Soon,

Tristan